What’s An Explainer Video and Its Benefits?
An explainer video is a short, entertaining, and informative video shown to potential customers. This promotional material will help them understand what your company does by answering their questions or concerns in an engaging way. The benefits are: It’s less expensive than other advertising methods, and it reaches out to more people at the same time.
What Should You Include In Your Explainer Video?
When you start thinking about creating one for your business, there are some things you need to know before getting started on making it so that they turn out great. That includes having a storyboard used as a guide when filming the scenes and helps ensure everyone knows how long each section should last. To further enhance the visual impact, considering the expertise of an animation studio could add a significant dimension to the explainer video.
Also, use animated characters instead of real people to make it easier to understand. Finally, be sure you have a call-to-action at the end of your video that will entice viewers into buying whatever is being sold.
How Can You Use an Explainer Video?
You can use these videos in many ways, such as on social media or during live events like trade shows or conferences. Just know that they are not just for online marketing: They work well offline too. But before doing so, consider how useful this format may be for your specific industry type.
For example, if you run a restaurant chain with locations worldwide, then using them primarily for website visitors makes more sense than promoting them internationally, where most customers visit brick and mortar stores instead of your website.
Is There a Process for Creating Them?
Yes! The first thing you should do is figure out your goal with the video and your target audience’s needs. Next, take some time to think about who will be watching it most often (i.e., people aged 15-30), then create an outline of how you want them to feel throughout each part of the story before moving on to filming or animating scenes that can help tell this story in personable ways.
Once everything else has been completed, put together a script that includes: Voiceover narration – This could consist of sound effects that break up a dialogue if desired; A call-to-action at the end where viewers know what they’ll get when they click on a link or call the number listed; and A few sentences where you describe what your company does.
Why Does Your Business Need It?
There are many ways to communicate a message, but nothing is as effective as concise and immediately understandable as an explainer video. It can take just a few minutes for someone watching your video to understand the benefits of your product or service. Let’s explore how one company used High Impact Video Marketing (HIVM) in its marketing strategy with great success.
An example of those who have successfully employed HIVM is Hubspot – the Massachusetts-based software company that offers various tools that help businesses grow their customer base through email newsletters. Choosing not only to create videos on particular topics such as sales techniques but also includes images, graphs, and other visuals.
Animation Video Explainer Benefits To Your Business
- It can take just a few minutes for someone watching your video to understand the benefits of your product or service.
- It increases engagement with customers, and they are more likely to buy from you because it is easy to digest information which will give them confidence in their purchase decision.
- Including visuals such as graphs, images and animations within videos helps people better remember what was said, so if these types of things are essential to your company’s marketing strategy, then an explainer video may be what you need!
The Importance Of Using Animations In Your Videos
Animations are a great way to keep your viewers engaged. So, as you can see – there’s no denying that animations should be included in the video production process. Animations will hold the viewer’s attention and make it easier for them to understand what is going on during certain parts of your video.
There are many types of animation styles out there, so which one do we use? When deciding which style to go with, consider whether or not it would work best with your content and audience. For example, if I were planning to illustrate an explainer video about business analytics software, maybe cartoon-ish shapes might help keep the viewer engaged.
Animation is a great way to make your videos more dynamic and engaging for both you and your viewers, but it’s also essential to consider which style will work best with what type of content that you are producing. For animations to be effective in your video production, they should enhance the overall message that you’re trying to get across – not distract from it.
If there’s anything we can learn about animation styles: It’s that sometimes understanding how each one might help or hinder different types of content is better than just choosing one without any thought at all.
Final Words
Businesses need to know how explainer videos can help with conversions for their companies to grow. This is because they are less expensive than other advertising methods, reach out to more people simultaneously, and are useful offline and online.
The benefits of these short videos include answering questions potential customers may have about products/services offered by telling them in an engaging way that is often entertaining.
When it comes down to creating one, there’s no right or wrong process, but before starting, there need to be thoughts about who will see this video most often, what the goal is, and an outline of how viewers will feel throughout the video. Finally, there needs to be a call-to-action at the end and something that describes what your company does for people unsure of what you do.
