It is common for most of us to presume that sales are an aspect of business that requires a human touch—like understanding your clients’ needs, designing a unique solution, and pitching the sales when the time is right. For a sales rep, many such tasks need manual effort. However, the chances of the customer saying ‘yes’ is not always high. If you have been or still using these methods to manage your sales process, your competitors will likely leave you behind in the dust.
So, what is the solution here? Sales automation is the answer, of course!
With the help of the right sales automation tools, you can increase speed and accuracy while making sales, reducing the amount of time wasted in manual labor.
What Are Sales Automation Tools?
Before we get into the list of the best sales automation tools, let us learn some basics of sales automation tools. Unlike online marketing tools, sales automation tools are software-based programs that can help empower your sales team significantly.
These tools are fitted with all the features you would require to research and nurture leads, manage your team, manage your contacts, get sales analytics, etc. Most of these programs can easily handle any site; however, some also offer full-suite solutions that can be integrated with CRM to improve relationships with your customers.
What Are Some Of The Best Sales Automation Tools Available?
Some of the top and most popular sales automation tools you can use today are:
1. Snov.io
Snov.io has been rated as one of the top sales CRM that can easily find, verify, reach out, convert, and manage your leads, all within a single platform. This tool is quite an impressive sales automation software that can help you create very targeted leads within a few minutes.
You will also be able to control the quality of the leads by verifying the email addresses and personalizing your email outreach, thereby managing deal stages and automating follow-ups.
As we have mentioned before, Snov.io will verify and authenticate the email addresses, which is the most prominent feature of this tool, something like
As for the pricing, you can use the CRM for free. You will have to opt for the paid plan for using the other features – $39 per month.
2. SignalHire
One of the most important tasks in sales is finding leads, and one excellent tool to do this is SignalHire.
This platform uses ground-breaking technologies to provide salespeople with everything they need to automate the search process of people from all industries. You will have access to several tools that can speed up the finding process and enable you to compile additional details and data about the leads.
All in all, SignalHire offers real-time verified contact info of potential candidates for recruiters, sales professionals, and marketers, and you can also use it as a Chrome extension. You can find emails by name, position or location, in bulk and you can organize everything with the integrated CRM.
3. Process Street
Process Street is another popular sales automation tool that will improve your team’s recurring processes, like setting up new customers, onboarding new hires, etc. Additionally, it can also keep track of time for all the processes.
At times, you may have typed down some sales processes in a document that has been transferred from one department to another. With Process Street, you will no longer have to deal with such hassles. These old processes will be converted into interactive and dynamic workflows that will document all aspects of the process each time you run it.
This factor is quite a win for transparency and accountability. Process Street also provides users with additional perks like integrations with DocuSign, Slack, Zapier, automation, etc. All these factors will ensure that you no longer have to keep repeating recurring tasks manually.
Process Street’s Pages feature is a great way to store all important documents. Overall, Process Street will safely store all your company processes and documents in a single location for easy accessibility.
4. LinkedIn Sales Navigator
LinkedIn Sales Navigator is the one you should go for if you are looking for a real deal. With the help of this program, you can start managing your sales more effectively, all while connecting with your vast LinkedIn network. All the features available in this tool have been designed to find leads and increase your work efficiency.
LinkedIn Sales Navigator is a smart choice today since most B2B companies conduct their businesses on LinkedIn. You can utilize all the data available via the tool to find the top decision-makers of any company. The software will also offer some basic CRM functions and other integrations with various sales tools in terms of pricing, you will get access to a limited-time trial period. However, it is recommended that you opt for the paid plan, which starts at $79.99 per month. This way, you can start using its more advanced features.
5. Sender
It is understood that automating your online marketing and sales techniques is the best way to increase your revenues as well as save time. In this aspect, marketers have a wide range of options available. However, the best choice is Sender.
Most of the market automation tools you find are quite generic. Most of them only provide a single-dimension functionality. However, Sender is an automation tool that will help you deliver messages via SMS and email for a hustle-free sales experience.
All the automation features, including the sales feature, are very flexible, allowing you to replicate any customer experience to build more meaningful relationships with your clients.
The tool can also be integrated with many pre-made automation sequences and web platforms so that you will get feedback after the purchase, post products, etc.
Finally, one last unique aspect of Sender is that you do not have to be a tech whizz to understand and/or learn about its working. Any person can easily create a scenario to match any event or occasion.
6. ClearBit
ClearBit is quite a renowned sales data enrichment program that can help grow your brand by offering different growth metrics. This way, you can understand your customers better, look for the best leads or prospects, and personalize the interactions accordingly.
ClearBit offers unique search filters so that you can look for ideal leads based on employee count, industry, fiscal year-end, etc. However, the selling point of this tool is that it can fill in missing company data and details for effective segmentation, customer profile analysis, lead scoring, and so on.
The program’s unique tool will help you get data from more than 85 unique fields – job position, employee position, industry, etc. ClearBit will offer everything you would require to automate all your research work so that you can find the key information about your prospects quickly and easily.
7. HubSpot
HubSpot, or more specifically HubSpot Sales Hub, is a great sales automation tool that has been designed to work along with the HubSpot CRM. As you can guess, the entire tool has been designed to help optimize all the processes related to sales – creating and analyzing reports, processing contact information, tracking the recipient activity, sending emails, classifying leads, etc.
With the help of all these features, you will be able to convert your leads into customers very easily. Based on market reviews, HubSpot is considered one of the best in this aspect because it offers you access to a full range of services and suites. You will not have to spend time trying to learn and/or manage different tools simultaneously. All the time you save can be used for other purposes.
You will also be impressed by the useful reports provided by HubSpot, which will help you understand the progress of your efforts so that you can investigate how you can improve. The tool is fitted with various types of metrics and the periods can be customized easily.
Final Thoughts
As you can see, these are some of the most popular sales automation tools you can use to automate your sales efforts fully. Based on research, it has been found that the sales and marketing automation industry will be worth more than $7.5 billion by the end of 2025.
If you know of any more sales automation tools you think we have missed, let us know in the comment section.
